Led the end-to-end evolution of the Overview page experience—from research and product strategy to UX, validation, and final UI—transforming a legacy dashboard into a decision-making experience.
In this project we've replaced a traditional Figma-first workflow with an AI-native workflow, using Claude Design as the primary design environment throughout every design phase and handoff.
The Overview page was originally designed to present operational metrics, but over time, both the product and customer's workflows evolved, and as server-side tracking became more widely adopted by businesses and teams, retaining customers became increasingly depended on demonstrating the platform's value outside the platform itself.
The challenge set in front of me was to redefine the role of the Overview page within the product and accelerate customer’s time-to-value to improve product adoption, and long-term retention.
Adoption of the new Overview within the first months
Fewer metric interpretation requests
Faster premium feature activation through improved value communication
